A marketing and sales master for over 25 years, Michael Herbert brings his special brand of creativity and wit to the Predictive team. Driven by an entrepreneurial spirit, he specializes in business start-ups, product packaging and consumer experience.
Michael’s previous experience includes ownership and leadership positions with some of the consumer sporting goods channels most revered brands. Creating and driving the global marketing, brand strategy and sales effectively drove Bianchi bicycles, Castelli apparel and Shock Doctor to the top position in their category and markets.
Herbert helps our clients craft internal /external messaging, marketing structure and rollout and product positioning.
Michael spends plenty of time outdoors, whether cycling, fly fishing or skiing. He serves on two non-profit boards, and is active in the community.